Vodafone Egypt's latest campaign was all about the concept of "Show Don't Tell.’
Most brands only published regular posts to celebrate the International women's day, but Vodafone decided to show that they truly care about women by doing something different. 
Vodafone launched a campaign to promote their new platform “Fekretek”, which is dedicated to help women bring their ideas into the light.

The best 3  ideas will receive cash prizes with total amount of 450,000 EGP.
In their video, Vodafone counted on the stories of young Egyptian women who nailed their fields, given every woman in Egypt a push to do the same.

It was just a day that some used as a one-day-trend, while others created a whole approach for it!

We think Vodafone did  a great job with this campaign. do you agree?